SchwabelStudio shoots Toyota Mobility
We shot these ads for Toyota Mobility — which makes all sorts of cool handicap-accessible vehicles and accessories. Photo production was done in-house by our very own Joseph Aranda, and our client on this was Saatchi & Saatchi. We cast “real people” rather than actors or models, which is always fun for me. When I was in college I fancied myself an editorial/fashion photographer but it becomes more and more interesting to me to work with non-models as my career moves on. Down the road I suspect I’ll find a niche in the blending of the two.
Anyhow – it was a great crew and talent, I think everyone had a fun and productive day. We shot these in one day at my studio in Venice.
Published by Eric Schwabel on February 3, 2011Filled under: Advertising, Athletes, Published, Real People